Corporate Identity Renewal for Canaves: Connecting with the Past, Focusing on the Future
Canaves Oia enters a new era by upgrading its corporate identity, crafting a modern profile that reflects its 40-year history in the hospitality industry and its desire for growth and modernization. The group’s name changes to Canaves Collection, intending to serve as the primary brand name under which its five hotels in Santorini will operate.
Key elements of the renewed corporate identity include retaining the beloved and distinctive brand name “Canaves,” recognized both in Greece and internationally. Simplifying the names of the different hotels aims to highlight each hotel’s character and unique features.
With the goal of expanding into other islands, the removal of the “Oia” toponym signifies a step toward maintaining the group’s flexibility and expansive ambition, aiming to encompass other Greek islands within the next five years.
The Canaves Collection portfolio comprises five luxury hotels and villas in Oia and Imerovigli in Santorini, with the updated names of the accommodations integrated into the new corporate identity:
– CANAVES ENA: The historic Canaves Boutique Hotel evolves into Canaves Ena, unveiling a contemporary design that blends the past and the future, reviving the beginning of a unique story.
– CANAVES OIA SUITES: The award-winning hotel stays true to its name, preserving its renowned character in one of Caldera’s most beautiful spots.
– CANAVES EPITOME: The group’s newest and most innovative project continues as Canaves Epitome, offering a unique stay experience in Ammoudi of Oia.
– CANAVES SUNDAY: Canaves Sunday retains its identity and simplified name, maintaining its artistic character.
–CANAVES ELEFAS VILLAS: The three luxurious villas, formerly named Eden Villas, rebrand to Canaves Elefas Villas, welcoming guests to a unique location in Imerovigli.
Mr. Markos Chaidemenos, co-owner and Managing Director of the group, stated: “The change in our name and corporate identity signifies a new chapter for us, where Canaves Collection evolves and grows while steadfastly holding onto its vision and values. Our concern in this change was to keep alive the character and legacy of my family, who, 40 years ago, opened one of the first hotels in Oia, Santorini, giving it a more modern character.”
**About Canaves Collection:**
Canaves Collection hotel group consists of five luxury hotels in Santorini: Canaves Ena Hotel, Canaves Oia Suites, Canaves Epitome, Canaves Sunday in the unique Oia, and the Canaves Elefas Villas complex in Imerovigli. The history of Canaves Collection began in 1983 when Yiannis and Anna Chaidemenos decided to transform a traditional canava (winery) into the historic Canaves Oia Boutique Hotel. Since then, the family has managed to create some of the most iconic, award-winning accommodations in Santorini, recognized by prestigious magazines such as Conde Nast Traveler and Travel & Leisure. Over the next five years, the Group’s investment plan will focus on upgrading existing hotels and expanding the brand to other Aegean islands.